Route map
Service architecture
Clear service routes
01active
Progress72%
Website case studies
Website builds that show the route and backend work.
Each case keeps routes, forms, data writes, SEO, analytics, and handoff notes visible.
HMX Zone
React
Case Studies
Full-Stack Websites Case Studies
Real builds for this service — the stack, the workflow, and the outcomes.
Brand Trust
About Page Credibility and Ethics Update
An about page that states what the team genuinely builds, how it handles client data and proof, and the honesty standards behind the work — credibility grounded in verifiable practice, not inflated claims.
- Honest
- no inflated or unverifiable metrics
- Ethical
- privacy and proof posture stated plainly
- Credible
- trust grounded in verifiable practice
- Structured
- Organization schema for machine context
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Analytics
Analytics Event Naming Cleanup Tied to CTAs
Replace ad-hoc, inconsistent tracking with a typed event taxonomy where every CTA fires one well-named, consent-gated event — so funnel reports are trustworthy and comparable across pages.
- One taxonomy
- consistent names across the whole site
- Every CTA
- no untracked primary action remains
- Consent-gated
- nothing fires before opt-in
- Trustworthy
- funnel reports become comparable
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CMS Migration
Blog Migration From Markdown Files to a Database
Move a file-based blog into Supabase with a source-switch that supports database-only, hybrid-fallback, and filesystem-only modes — so the cutover is reversible and never drops a post.
- Reversible
- files stay as a rollback source
- No drops
- fallback covers any unmigrated post
- Sanitized
- post HTML cleaned before storage
- Editable
- posts change without a code deploy
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Booking Flow
Booking Handoff That Fires After a Form Submission
A submit-then-book flow where a validated lead is routed to a Cal.com booking page carrying its submission id, and a signed webhook writes the booking outcome back to the lead record.
- Submit-first
- leads share context before booking
- Linked
- every booking ties back to its lead
- Verified
- webhook signature checked before any write
- Closed loop
- booking status lands on the record automatically
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Content Mapping
Case-Study Consolidation Into the Right Service Hubs
A typed mapping that assigns each case study to exactly one service hub with no duplicates, so case studies render under the service they prove — enforced by a test, not by manual sorting.
- One home
- each study maps to a single service
- No dupes
- test blocks the same study appearing twice
- Relevant
- service pages show proof that matches
- Covered
- every study is accounted for in CI
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Backend Wiring
Full-Stack Intake Wired Into Supabase
A multi-step intake form with partial-save and resume, backed by Supabase through a server action and RLS — capturing context, scoring, and UTM data while denying direct anonymous writes.
- Resumable
- partial answers survive a dropped session
- RLS-safe
- no anonymous writes hit the database
- Context-rich
- source and UTM captured with each lead
- Server-only
- writes go through validated server actions
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Lead Capture
Hardened Lead-Form Route With Validation and Bot Checks
A server-validated lead form that rejects junk at the edge: Zod schema validation, Cloudflare Turnstile bot verification, rate limiting, and honeypot — before a single row touches the database.
- Bot-checked
- Turnstile verified server-side, not client-trusted
- Rate-limited
- per-IP caps stop submission floods
- Schema-clean
- malformed payloads rejected before any DB write
- Non-blocking
- email failures never lose a captured lead
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Full-Stack Website · HMX Zone
HMX Zone Website - Full-Stack Commercial Site Built End-to-End
This website is itself a case study: a commercial HMX Zone site with route-based pages, package data, reviews, lead intake, SEO metadata, case-study routing, and a separate CRM/SaaS product waitlist.
- 1
- full-stack website built end-to-end as proof of capability
- 17
- service packages surfaced as concrete buying paths
- 20+
- providers and platforms represented across the stack
- 100%
- owned build: frontend, routing, content, forms, and deployment path
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Homepage
Homepage Service-Card Expansion With Live Counts
Replace a vague hero with a homepage service grid where each card links to its hub and reflects live counts of real systems, proof, and case studies — driven from the same data, never hand-edited.
- Full range
- every service visible from the homepage
- Live counts
- numbers read from real data, not hard-coded
- One jump
- each card routes straight to its hub
- Self-updating
- cards track content as it grows
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Route Cleanup
Legacy Route Removal With Clean Gone and Redirect Handling
Retire dead URLs the right way: permanent redirects for routes that moved, HTTP 410 Gone for routes that are truly retired, and dead-code deletion — so the route tree shrinks without breaking links or leaving zombies.
- Moved=301
- relocated URLs keep their link equity
- Retired=410
- dead URLs tell crawlers to drop them
- Leaner
- orphaned routes and dead code removed
- Verified
- route QA confirms the cleanup
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Accessibility
Mobile Navigation Accessibility Pass
Make the mobile menu and dropdowns genuinely usable: keyboard operable, focus-trapped, screen-reader labeled, with correct ARIA state and reduced-motion respect — verified across real mobile browsers.
- Keyboard
- menu fully operable without a mouse
- Focus-safe
- focus trapped and restored correctly
- Announced
- screen readers report open/closed state
- Verified
- checked on real iOS and Android browsers
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Social Cards
Open Graph Image Consistency Pass
Give every shareable page a correct, on-brand Open Graph and Twitter card at the right 1200x630 dimensions, generated or mapped consistently so links never render blank or mismatched in feeds and chats.
- Consistent
- every page emits a proper card
- Correct size
- images render at 1200x630, not stretched
- On-brand
- previews look intentional, not broken
- Validated
- checked across major platforms
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Web Performance
Performance Cleanup After Heavy Visuals Slow the Site
Reclaim Core Web Vitals after animations and large media bloated the page: GPU-only transforms, motion that pauses off-screen, optimized images, and reduced-motion and mobile fallbacks measured against an LCP baseline.
- Lower LCP
- mobile largest paint measurably faster
- GPU-only
- animation off the main-thread layout path
- Battery-safe
- loops pause on hidden tabs and mobile
- Baselined
- a script re-measures to prevent regressions
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Proof Surface
Proof Page Rewrite With a Strict Privacy Boundary
A proof section that shows real build evidence — workflow screenshots, architecture diagrams, owned-system shots — while a typed proof-status model and a CI check keep any client-identifying or fabricated material off the page.
- Boundary
- client-identifying material can't be published
- Typed
- each item declares why it is safe to show
- CI-checked
- non-compliant proof fails the build
- Credible
- real owned evidence instead of stock filler
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Conversion Content
Public FAQ Expansion That Answers Buyer Objections
A typed FAQ that names the real objections — scope, timeline, ownership, privacy — and answers them honestly, rendered with FAQPage structured data so answers can surface directly in search.
- Objection-led
- addresses what actually blocks buying
- Honest
- plain answers on scope and ownership
- Rich-eligible
- FAQ schema can surface in search
- Fewer repeats
- deflects the same pre-sale questions
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Content Architecture
Resource Hub Rebuild for Crawlable, Indexable Content
A real resources index backed by live content with topic clustering, server-rendered article pages, and internal links — so the content is actually crawlable and discoverable, not trapped behind client-side rendering.
- Crawlable
- full article HTML in the initial response
- Clustered
- content grouped by buyer topic, not a flat list
- Linked
- related posts and services cross-reference
- Discoverable
- library surfaces in search instead of hiding
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Technical SEO
SEO Metadata Cleanup Across Every Public Page
A site-wide metadata pass: unique titles and descriptions, canonical URLs, Open Graph and Twitter cards, and an audit script that fails the build when any public page is missing required tags.
- Unique
- no duplicate titles across public pages
- Canonical
- duplicate paths consolidate to one URL
- Share-ready
- every page renders a proper social card
- CI-guarded
- missing metadata fails the build
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IA & Routing
Service-Hub Information Architecture With Child Pages
A nested hub structure where each service has consistent child routes (proof, case studies, systems, scope) generated from one config, so the URL tree stays predictable as services grow.
- Predictable
- every service shares the same URL tree
- Type-safe
- invalid service or child kind fails to compile
- Crawl-clear
- breadcrumb schema exposes the hierarchy
- Scales
- new service inherits all child pages free
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Site Architecture
Service-Site Rebuild That Makes Each Offer Legible
Rebuild a vague service site into route-per-offer pages where every service has its own URL, scope, and CTA. Visitors stop guessing what you sell and self-select the right path.
- 1 URL
- per offer, shareable and crawlable
- Self-select
- buyers pick the right service without a call
- Edit once
- offers change in one typed file, not many pages
- No orphans
- build gate blocks broken or unlinked offer pages
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Crawl Control
Sitemap and Robots Reconciliation
Generate the sitemap from the live route source and align robots rules so crawlers see exactly the canonical, indexable pages — no stale URLs, no orphans, no public pages accidentally blocked.
- Generated
- sitemap built from live routes, never stale
- Aligned
- robots and canonicals agree
- No orphans
- every public page is discoverable
- Protected
- admin and utility paths stay out of crawl
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Trust Surface
Technical Standards Page That Earns Buyer Trust
A public standards page documenting the real build practices — security posture, performance gates, accessibility, and verification commands — turning how the work is done into a credibility asset buyers can read.
- Concrete
- real practices replace vague quality claims
- Evaluable
- technical buyers get specifics to assess
- Aligned
- stated standards match the actual gate
- Referable
- one page to cite in sales conversations
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The website operating path stays visible
A route assembles through form, data, metadata, and deploy checks.
Lead capture
Form and context flow
Lead capture that saves context
02active
Progress86%
Public metadata
SEO and schema layer
SEO and schema on public pages
03active
Progress64%
Launch QA
Analytics and deployment checks
Analytics events tied to CTAs
04active
Progress91%